
TIU IMPACT NEXT PRESENTS
Strategic Thinking for a Complex World: Decode. Analyze. Solve.
Are you ready for the mission?


MISSION BRIEFING
STRATEGIC THINKING FOR A COMPLEX WORLD

TIU Business Fest is TIU Impact Next's signature year-end event bringing together strategic thinking, business innovation, and real-world problem-solving.
Three competitive segments—Crack the Case, Business Olympiad, and Sell Me This—test strategy, knowledge, and communication skills through real startup challenges and professional-level judging.
Real Problems
Solve actual challenges faced by Japanese and global startups.
Networking
Pitch directly to founders and connect with industry pros.
CHOOSE YOUR PATH
AVAILABLE MISSIONS
Crack the Case
Strategy & Innovation
Real-world startup case competition. Teams solve actual business problems from Japanese and global startups, pitch to founders, and compete for ¥10,000 and TEDxInnovationU opportunity.
- Teams of 3-4 Students
- Live Case Release (No Prep)
- 40 Min Analysis Time
- Boardroom Pitch Format
- Pitch to Real Startup Founders
- TEDxInnovationU Opportunity for Winners
Business Olympiad
Knowledge & Speed
High-intensity quiz testing core business knowledge across marketing, finance, strategy, operations, economics, and entrepreneurship. Individual competition with ¥5,000 prize.
- Individual Competition Only
- 30-35 Minutes Duration
- MCQs & Situational Decision Questions
- Covers Marketing, Finance, Strategy, Operations, Economics & Entrepreneurship
- No Phones, External Tools, or AI Assistance
- Calculators May Be Permitted (Organizer Approval)
- Top Scorers Ranked by Total Marks
- 70% Weight on Accuracy, 20% Reasoning, 10% Speed
Sell Me This
Sales Eloquence & Persuasion Challenge
Blind pitch competition. Sell random objects or products to judges using storytelling and persuasion. Solo competition with ¥5,000 prize and guaranteed TEDxInnovationU participation for winner.
- Solo Competition Only
- Blind Pitch Format (Random Object/Product)
- 1 Minute Preparation Time
- 2 Minute Pitch Duration
- 1 Minute Judge Questioning
- No Slides or Props Allowed
- Random Objects: Pens, Bottles, Notebooks, Tech Gadgets, Apps, Services
- Evaluated on Persuasion (35%), Value Proposition (25%), Creativity (25%), Q&A (15%)
- Winner Gets Guaranteed TEDxInnovationU Participation